Nigeria’s Most Stylish Influencer: Who’s Setting the Trends?

Fashion and style have become powerful expressions of individuality in Nigeria, with influencers taking center stage in redefining trends.

Eniola Adeoluwa, Toke Makinwa, Bobrisky, Temi Otedola, Yhemo Lee, Diana Eneje, and Symply Tacha. These personalities have turned their unique styles into a cultural statement, collaborating with major brands and inspiring fashion enthusiasts.

Let’s explore how each influencer sets trends and impacts the fashion industry.

Eniola Adeoluwa

Eniola Adeoluwa, fondly called the “Lip Gloss Boy,” is a fashion enthusiast and a beacon for male grooming and beauty in Nigeria. Known for his polished aesthetics and vibrant energy, Eniola’s style combines casual sophistication with bold statement pieces, like Telfar bags and faux fur capes. He made history as Crocs first Nigerian brand ambassador, showcasing how versatility and comfort can merge seamlessly with style. He has cemented himself as a trendsetter who challenges traditional norms in male fashion.

Toke Makinwa

Toke Makinwa is an author, entrepreneur, and media personality whose style is synonymous with luxury. As a haute couture lover, Toke often dazzles in outfits from global fashion houses, blending modern elegance with African flair. Her influence spans various industries, with partnerships including Ciroc and Payporte. Through her social media and red-carpet appearances, she sets trends with her fearless approach to fashion, inspiring her followers to embrace glamour.

Bobrisky

Bobrisky, a controversial yet influential personality, is renowned for bold and daring style choices. As Nigeria’s first open crossdresser fashion icon, Bobrisky uses her platform to push boundaries, often seen in extravagant gowns, intricate hairstyles, and high-end accessories. With numerous endorsements and a thing for creating viral moments, Bobrisky challenges societal norms and redefines beauty standards, making her a compelling figure in the fashion scene.

Temi Otedola

As an actress and daughter of Nigerian billionaire Femi Otedola, Temi has carved out her niche in fashion with effortless sophistication. She is known for minimalist yet impactful outfits, frequently collaborating with luxury brands like Bulgari and Gucci and most recently announced as the brand ambassador for L’ Oreal cosmetics. Temi also uses her blog, “JTO Fashion,” to spotlight her curated looks and inspire her followers to adopt timeless style​.

Yhemo Lee

Yhemo Lee, an entertainer and nightlife icon, infuses his lively personality into his wardrobe. With a mix of streetwear and tailored ensembles, his style resonates with the younger generation, particularly within Lagos’ buzzing social scene. As a trendsetter in urban fashion, Yhemo Lee blends comfort with swagger, encouraging his audience to stay bold and authentic​.

Diana Eneje

A Gen Z sensation, Diana Eneje is a model and fashion influencer who has become a favourite among youth-focused brands. Known for her vibrant and youthful style, Diana frequently collaborates with brands like Nivea and Cadbury. Her ability to incorporate bold colours and playful designs into chic outfits has solidified her reputation as a trendsetter for her generation.

Symply Tacha

Symply Tacha rose to fame through reality TV and became a style icon. Her fashion sense, marked by figure-hugging dresses and bold prints, exudes confidence. With collaborations from fitness to fashion brands, Tacha inspires her followers to embrace their bodies and experiment with their wardrobe choices.