Spotify Announces New Messaging Feature

Spotify is officially sliding into your DMs, literally. The streaming giant just rolled out a new in-app messaging feature called Messages, letting users share songs, podcasts, and even audiobooks without leaving the app. Think of it as Spotify’s way of saying, “Why copy-paste links into WhatsApp when you can gossip over Drake’s latest track right here?”

The feature is available to both Free and Premium users aged 16 and above, starting this week in select markets. It lives inside your profile picture, neatly tucked into a Messages inbox where all your shared tracks and convos stay organized. To keep things safe, you can approve requests, block people, or simply turn it off entirely if sliding into DMs isn’t your jam. Chats are encrypted, and Spotify promises moderation to weed out harmful content, so no random spam from strangers, only people you’ve actually interacted with through Blends, Jams, Family or Duo plans.

If this feels like deja vu, you’re not wrong. Spotify once had an in-app messaging feature but killed it back in 2017. Now, with nearly 700 million monthly active users, the company clearly thinks the world is ready to talk tunes inside the app again. Of course, the internet had feelings. Some users are already moaning, “We asked for Hi-Fi audio, not DMs,” while Reddit threads are full of skeptics wondering who would ever use this instead of WhatsApp or iMessage.

Spotify is finally becoming the social hub of music discovery as sharing playlists just got a whole lot easier.