Paramount+ Joins Forces with Arsenal in a Major Entertainment/Football Partnership

Arsenal have sealed a major new partnership, with Paramount+ coming on board as an official club partner in what both sides are calling a milestone moment. The collaboration brings together two global fan bases, football lovers and film enthusiasts, under one exciting banner.

As part of the deal, Arsenal stars, club legends, and supporters will feature in branded content celebrating some of Paramount+’s biggest upcoming shows, including Landman, led by Billy Bob Thornton, Demi Moore, and Sam Elliott, and Guy Ritchie’s MobLand, starring Tom Hardy, Helen Mirren, and Pierce Brosnan. It’s a fusion of sports and entertainment that aims to deepen fan engagement on and off the pitch.

The partnership will also extend to a lineup of social media campaigns designed to spotlight Paramount+’s slate while tapping into Arsenal’s massive global audience. On matchdays, for both the men’s and women’s teams, supporters can expect to see Paramount+ branding across the Emirates Stadium, from the giant screens to matchday programs and curated in-stadium experiences.

This move signals a fresh era of entertainment-driven collaborations in football, with Arsenal positioning themselves at the center of culture, sport, and storytelling.