Dtimes Focus: Life After Biggie — Where are our Fave BBNaija Winners Now?

As the countdown to Big Brother Naija Season 10 begins, there’s no better time to rewind and catch up with some of the biggest names who left the House with a bag, and a fanbase. From the unforgettable “Pepper Dem” season to the “No Loose Guard” era, BBNaija has birthed stars who’ve mastered the art of relevance, personal branding, and social currency.

Before the next housemates move in, let’s see what the past six BBNaija winners are up to, and who’s still giving us premium content.

Season 4: Mercy Eke – Pepper Dem Geng, the Original Queen of Highlights

Mercy Lambo didn’t just win Season 4, she made history as the first female winner. With her signature sass, hourglass figure, and endless “I came to pepper dem” energy, Mercy redefined how women played the BBNaija game.

Post-house, she’s been booked and busy: reality star, fashion entrepreneur (Lambo Homes and Mercy Eke Closet), brand ambassador for multiple A-list brands, and always ready to drop a jaw-dropping red-carpet moment. One thing’s clear, Mercy didn’t just come to play; she came to slay and stay.

Season 5: Laycon – The Lockdown Lyricist

Remember how Laycon walked into the BBNaija house as “the underdog with the bars”? Well, he left as a national sweetheart and a rap sensation.

Since his Lockdown win, Laycon has gone on to release multiple music projects including Shall We Begin and Bioba, hosting reality shows, and even snagging a spot as the youth ambassador of Ogun State. He’s proof that those bars and strategy can take you far, and straight into the charts.

Season 6: Whitemoney – Shine Ya Eye’s Jollof King Turned Businessman

From cooking his way into our hearts to collecting the bag, Whitemoney’s journey was one for the books. The self-proclaimed Mazi of the People was the perfect blend of humor, hustle, and humility.

After BBNaija, he launched his music career and dove into business, from food ventures to brand endorsements. While the internet is still split on his sound, no one can argue with his relentless drive and charisma.

Season 7: Phyna – Level Up’s Street Queen with Sauce & Spice

Phyna didn’t just win, she leveled up with fire in her belly and vibes for days. The hype priestess gave us raw energy, clapbacks, and plenty of meme-worthy moments.

Off the show, she’s become a brand influencer, event host, and content creator with a loyal fanbase. With her no-holds-barred attitude and unapologetic confidence, Phyna continues to dominate both online and offline streets.

Season 8: Ilebaye – The All-Stars Gen Z Baddie Who Bagged the Crown

The quiet storm of the All-Stars season. Many didn’t see her coming, but when she did, she came correct. From constant nominations to emotional rollercoasters, she stayed authentic and rode the wave of sympathy, strategy, and strong alliances straight to the ₦120M win.

Since then, the Gen Z baddie has become a poster girl for glow-ups, snagging endorsement deals and keeping her head high amid fame and criticism. Ilebaye is proof that sometimes, soft power wins the hardest games.

Season 9: KellyRae – No Loose Guard & No Noise, Just Moves

BBNaija’s most recent champ, KellyRae, came into the No Loose Guard season with calm confidence and a disarming sense of humor. He wasn’t loud, but he knew how to make his presence felt, and the votes showed it.

Since his win, KellyRae has taken a refreshingly low-key approach to fame. While he’s not one for publicity stunts or internet drama, he’s been silently winning. He launched the “Happy to Serve, Happy to Help” Foundation, a humanitarian initiative focused on youth empowerment and community outreach.

He also gave music a shot, not every BBNaija winner can resist the siren call of the studio, but let’s just say his debut didn’t quite make it to fans’ playlists. Still, KellyRae’s focus on impact over noise is setting him apart in a world where clout often overshadows character.

BBNaija has proven time and again that it’s not just a reality show, it’s a star-making factory. And while not all winners keep the same momentum, the standout ones turn their fame into fortunes, content into careers, and drama into digital dominance.

So as Season 10 creeps closer, we can’t help but wonder Who’ll join this iconic hall of fame?